Twitter is testing a new way for Android users to share tweets in India by including a WhatsApp button under the posts. By tapping on the new button, users will be able to directly share tweets with their WhatsApp contacts and groups.
The WhatsApp share button will replace the regular share button beneath the tweet, allowing you to bookmark, send via Direct Message, copy link to Tweet, and share to other social media platforms.
This is not surprising given WhatsApp’s popularity in India. The chat app has over 400 million users in the country and is one of the most popular apps for sharing content with friends and family. As a result, Twitter is trying to capitalise on the mass appeal of the Meta-owned messaging app in order to attract more users to its platform.
some of you might see a WhatsApp Share icon and if you do, let us know what you think pic.twitter.com/Y23vWUPTs1
— Twitter India (@TwitterIndia) September 8, 2022
“We are launching a new experiment exclusively in India, a key market for us, beginning today.” “We are replacing the share icon on Tweets with the WhatsApp icon for the majority of people in the country who use Twitter on Android, so sharing their favourite or noteworthy Tweets is easy even outside of Twitter, making the experience more open, accessible, and holistic for them,” said Shirish Andhare, Director and Product Head, Twitter India.
Twitter is not the first social network in India to experiment with the share to WhatsApp button. ShareChat, a local language social network backed by Twitter and Google, has a similar button next to all of their posts, along with a counter for the number of shares.
Unlike previous tests, which were limited to a select group of users, this new test will be available to all Twitter for Android users in India. However, because this is an experiment, the company may abandon this new sharing feature entirely.