September 18, 2022
Apple Offered Facebook, YT Trending - Latest Technology News

Apple Once Offered Facebook a Joint Ad Project as Well as a Paid Subscription.

The relationship between Meta (which owns Facebook, Instagram, and WhatsApp) and Apple has been strained and after an iPhone privacy policy update. The social media giant’s advertising revenue will be reduced by $ 10 billion per year. According to the Wall Street Journal, Apple had previously offered Facebook ways to profit from collaborative projects.

Promoted posts on Facebook were one of the ideas that Apple brought to the social network. The authors of such posts would be able to increase the visibility of their publications on the platform for a fee. As a result of widening the audience, the service had a good chance of becoming popular among small businesses. This service was envisioned by Apple as an in-app purchase, and the company’s commission on such transactions is 30%. However, the social network found no significant differences between this model and traditional online advertising. The proceeds of which the company will not share with anyone.

Read More: Apple Will Begin Production of The IPhone 14 in India At The Same Time As It Does in China: Kuo, Ming-Chi

Apple Offered Facebook, YT Trending - Latest Technology News
Apple Once Offered Facebook a Joint Ad Project as Well as a Paid Subscription.

Apple once proposed to Facebook a premium subscription and a collaborative advertising concept.

Apple released iOS 14.5 last year, an update to its mobile operating system that made it simpler than ever for iPhone and iPad owners to decide whether or not to allow applications like Facebook to track their online behavior.

Matt Mullenweg, CEO of Automattic, which owns Tumblr, told a similar story. Apple rejected an updated version of the Tumblr client that introduced the ability to promote posts. Until this feature was available as an in-app microtransaction – with a commission from Apple, certainly.

In addition, Apple and Facebook discussed the possibility of introducing a paid subscription to the social network. Whose subscribers would not see ads on the platform. The interest of the iPhone manufacturer was just as obvious. The subscription also had to b take place as an in-app purchase. However, on this issue, the two technology giants could not reach a consensus. Negotiations on both issues took place from 2016 to 2018.

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