For visual and graphic elements of a website, alt-text is an important attribute for HTML-based SEO. It is the text that is displayed when a browser or a screen reader user cannot load the visual content of a web page.
Alt text is an alternative text that increases accessibility for people with visual impairments who use screen readers.
In terms of SEO, the alt attribute helps users comprehend the image’s content and improving the page’s search engine visibility. When alt text is used correctly, it improves the user experience by explaining the context of the image to search engines. It is also an untapped source of search engine traffic from image searches.
Link buidling is also important for SEO here is article What are The Benefits of Link Building For Search Engine Optimization (SEO)?
What exactly is alt text?
We are all aware that every website contains thousands of lines of code (HTML, CSS, java, python, and so on) that allow computers to process information and display it exactly as the website owner desires.
Alt text/alt tags/alt description/alt attribute/alternative text are all references to code that enable computers in understanding images.
Alt text is extremely important in SEO. An image alt text tells search engines about the information in an image and its relationship to textual content.
Alt tags can be used to describe videos, charts, illustrations, Images or any other visually appealing aspect of your content. Include relevant keywords contextually in your alt text and avoid keyword stuffing.
A good alt text that accurately describes the appearance and context of an image is a necessary component of creating well-indexed and compelling websites.
When Should You Use Alt Text?
Alt-text is useful for SEO because it describes the image, form, or file that has been uploaded to your blog. This makes it easier for readers to understand what they’re looking at and to find it on your blog.
Furthermore, alt text is used to describe an image, form, or file when it is indexed by search engines such as Google. This improves your site’s visibility in search engine results pages (SERPs).
Images and Pictures
Images and pictures are essential components of content marketing. Alt text is essential for ensuring that search engines properly index them. When using images on your website or blog, make sure they’re tagged with the appropriate keywords so visitors can easily find them. Alt text can also be used to provide additional information about an image, such as creator credits or copyright information. Making sure all of this information is properly captured will help your images rank high on search engine results pages (SERPs).
Diagrams, Flow Charts, and Graphs
Alt-text is essential for both reader experience and search engine optimization (SEO). You can help improve the CTR of your pages and site by using alt text correctly. Using alt descriptions to publish diagrams, flow charts, or graphs will improve web accessibility of extraneous information such as research findings and trend analysis.
We live in an information-overload world. Your intended audience is overwhelmed with similar websites on every subject. In such a highly competitive market, we must seize every opportunity to get ahead. A brief but useful description of the image is a general best practice.
Alt text is useful for SEO because it assists search engines in understanding the content of a page. It also helps search engines index and rank the page higher in search results. If you want to dive deeper into the world of alt texts, the article How to Use Alt Text for Better SEO on Your Website may be of help. Enjoy your reading!