September 18, 2022
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Which landing page builder is right for your business? Here are 7 top options depending on your budget, goals, and current platform.
Creating measurable leads is essential for driving sales.
But you cannot drive sales if your landing pages don’t convert.
Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance.
Here are seven of the best landing page builders out there, and why each one is worth checking out.
Unbounce is in a league of its own for optimizing traffic.
Several features focus specifically on conversion rate optimization. Furthermore, over 100 and 25 pre-made responsive templates exist.
Setting up several landing page variants to gauge performance is effortless with Unbounce.
However, one of the most powerful features Unbounce offers is the AI-powered feature called Smart Traffic.
Smart Traffic applies dynamic visitor attributes to redirect traffic to the highest converting landing page variant.
The algorithm includes several attributes such as user location, device type, and demographics.
Unbounce also has opt-in email popups and sticky banners to incentivize users to submit an email that can connect to your email platform of choice.
In addition, if you are running paid traffic, you can use another helpful feature called dynamic text replacement.
Dynamic text replacement rotates the text on your landing pages to create a personalized user experience for user segments from paid media.
More than 15,000 companies use Unbounce.
ClickFunnels focuses on the entire funnel experience through segmented landing page experiences.
Creating landing pages that focus on upselling, cross-selling, and down-selling is seamless with Clickfunnels.
The primary differentiation between ClickFunnels is the number of sales-focused features, pre-made landing page funnels, and training provided to marketers.
Russell Brunson, a highly seasoned direct response marketer, founded ClickFunnels. Russell created an easy-to-use, highly versatile landing page builder that can drive sales leads.
Some of the best features ClickFunnels offers:
And much more.
Wix has millions of users worldwide for a reason.
The Wix platform is easy to start building great-looking websites and landing pages.
In addition, Wix has the lowest learning curve on the list due to its highly intuitive drag and drop user interface.
The best part about using Wix is the free pricing making it the most viable option for users who want to get their feet wet.
Wix also integrates with over 50 payment solutions.
In addition, if you are focused on ecommerce, you can create ecommerce landing pages to promote exclusive deals and showcase new products.
Wix also offers heatmaps to help optimize the user experience to increase your conversion rate.
Convert Kit offers robust email journeys, but its landing page builder is also world-class.
Getting started is also free.
Templates are highly customizable and visually stunning.
Furthermore, Convertkit offers thousands of images from a partnership with Unsplash.
The main selling point of Convertkit is the seamless automation integration with third-party tools.
In addition, segmentation tagging can build systems to personalize messages to increase your conversion rate.
Divi is a WordPress theme, so building a landing page on-site is simple. The Divi page builder was built by Elegant Themes.
Divi offers an extensive library of high-quality templates, powerful content editing tools, a plugin, and a split-testing optimization tool called Divi Leads.
Creating landing pages is critical, but iterative testing will increase your odds of success.
For example, a recent test conducted by Groove increased conversions on a landing page by 100%.
By using Divi Leads, you can create and test with little to no effort.
Instapage is similar to Unbounce, offering highly customizable features for landing page creation.
In addition, it offers 80 high-quality templates.
If you want to build a landing page from scratch or edit one of the eighty templates, the drag-and-drop landing page builder offers powerful features which include:
Instapage also includes a handy feature called Instablocks.
Instablocks enables you to create reusable landing page assets that you can import into any of your previous landing pages.
Agencies that need to create multiple landing pages for clients will find the Instablocks feature will help free-up bandwidth.
In addition, heat maps and A/B testing help improve conversion rate optimization.
Kickofflabs is excellent for promotional efforts on landing pages.
You can dramatically increase your conversion rate by promoting contests on landing pages.
Contest CTAs have a 3.73% higher conversion rate when compared to other CTAs.
In addition, Kicklabs can set up viral giveaways, sweepstakes, and product launches with little to no effort.
Kickofflabs gives you the options of controlling the following:
And much more.
The landing page builder is intuitive and requires little to no learning curve to set up promotions.
Kickoff labs also offer an SMS option to extend your reach offline for giveaways.
Depending on what your primary focus may be for creating a landing page, the platform you choose will have differentiated functionality.
There is no right or wrong answer to which landing page builder you should use.
Each platform has strengths and weaknesses.
To weigh your options, consider your budget and business goals and which platform is the most closely aligned to your needs.
More resources:
Featured Image: Griboedov/Shutterstock
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