Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it. The person who create the content is Content creators and Content creators are everywhere! They are the people who create videos on YouTube, write blogs, make viral TikToks, and share a glimpse into their daily lives. These content creators know how to build a personal brand online and share it with the world.
It might be hard to continually come up with content for your personal brand or business in a world where you constantly have to develop content to keep up on social media. These are the 4 places I always go for article inspiration when I’m stuck for ideas for clients.
- For You Page & Explore
- Industry Hashtags
- Past content
1. For You Page & Explore
TikTok’s “For You” page suggests new content to users based on the kind of items they have viewed and liked in the past. It is a customized collection of videos that TikTok has curated to meet your interests and taste.
The Explore page on Instagram is a collection of content based on a user’s individual interests. The Instagram algorithm curates content based on similar accounts or content interacted with. The Explore page includes photos, videos, Reels and even Stories.
so, The For You Page (FYP) on TikTok and the Explore page on Instagram are the finest places to get content ‘inspo.’ The content on these pages is valuable because most of the posts are usually top performing, so you’ll be able to observe the exact type of content that does well on these platforms. When you read a post you like, take notice of how it is formatted and aim to reproduce that format in your own posts.
2. Industry Hashtags
One of my favorite ways to find article ideas is to search famous hashtags in your niche. This enables you to observe what your target audience is discussing in real time. You may easily use such data to produce content that is relevant to your audience’s interests.
Your competitors may become your greatest source of motivation. Inspect their social media pages to discover what they’re posting and what works well for them. Instead of stealing their content, seek out methods to put your unique twist on the same issues they discuss. For example, if they produce a post discussing the disadvantages of something, you could create a post discussing the benefits of the same item.
4. Past content
If you’re stuck for content ideas, look through your insights to discover what has worked effectively for you in the past. It offers you a good idea of what your audience wants to see from you. Repurposing existing work or revising your opinion on a topic might provide inspiration.