On-page SEO: What Is It? SEO Guide for Beginners – On-page SEO is essential for search engine optimization (SEO) because it helps Google recognize what each piece of content on your website is about. The better Google understands your content, the higher you’ll rank in search, which equals more organic traffic, conversions, and income. Even more, when done correctly, on-page SEO increases user experience.
What is On-Page SEO?
Optimizing a website’s content for search engine visibility is known as on-page SEO. For search engines to understand your website easily, this involves optimizing HTML elements like title tags, meta descriptions, the content, internal links, and more.
On-page SEO is focused on factors that are entirely under your control on your website. You should be able to rank higher for particular keywords by putting the following on-page SEO theory into action. This will increase the quality of organic traffic to your website.
The following are the on-page SEO factors that boost search results:
- Title Tag
- Meta Description
- URLs help on-page SEO
- Headings and H-Tags
- Image Optimization & ALT Text
- Content Optimization
- Schema Markup
- Internal Linking
- Core Web Vitals
- Page Speed
- Mobile Friendliness
1. Title Tag For On-Page SEO
The title tag is the web page title that appears on search engine results pages, also known as the meta title (SERPs). A good place to start when implementing an effective on-page SEO strategy is with your title tags. Why? because the top ranking factor for a page is the title tag.
Put your keyword as close to the start of the title as you can to get the most out of your title tags. Title tags should not be keyword-stuffed to avoid looking spammy and unnatural. Last but not least, keep your title tags under 55–60 characters in length, including spaces, to avoid having them shortened. Avoid all caps in your title tags also Give each page a unique title so that Google doesn’t think you have duplicate pages.
2. Meta Description For On-Page SEO
On the SERPs, the meta description can be found directly beneath the title tag. It explains to users what is available on the website. Despite Google’s claim that the meta description is not factored into search rankings, on-page SEO depends on it for two reasons. To start, a strong, appealing meta description can encourage a click and increase traffic to your website. Second, Google will bold a keyword in your meta description if the user has specifically searched for it, which may also encourage a click.
Include target keywords naturally in your meta descriptions rather than stuffing them. Limit meta descriptions to a maximum of 160 characters to avoid any cutoffs.
3. URLs help on-page SEO
Your site’s URL should be as search engine friendly as possible because it affects your site’s On-page SEO ranking. It indicates where your web page is hosted on the website and can be found in the address bar of your web browser.
Put your primary keyword at the beginning of your URL and avoid using it more than once. In order to make it simple to read, remember, and type, keep it as brief as you can. Instead of using underscores to separate words in the URL, use dashes.
As an example, have you ever seen a URL that looks like this?
The URL just contains random numbers and doesn’t help the user or search engines understand the page. Instead, you’d be better off using a URL that contains your keywords like:
4. Headings and H-Tags
The headings on a web page are the H1–H6 tags that offer organisational structure and make it simple for readers to skim content and find what they are looking for. In the eyes of search engines, headings stand out and demand a higher ranking than other text on a page.
Each page should only contain one H1 heading to ensure optimization. To give your page the right structure, you are free to use as many H2-H6 tags as you like. Your primary target keyword should be in the H1 tag, and your additional keywords should be in the H2 and H3 tags, as far as keywords are concerned. The remaining of your tags won’t have as much of an SEO impact.
5. Image Optimization & ALT Text
Images on your page can help search engines understand the content of the page.
Make sure your image filenames are descriptive before uploading. Instead of “image1.jpg,” you could name a file “tampa-fl-roof-repair-example.jpg.”
The ALT text of an image has several functions. It helps screen reader users who are blind in understanding the context of an image by describing the content of the image. The ALT text can help users understand what the image should look like if it won’t load. Finally, it facilitates in the understanding of your content by search engines as they crawl images.
Include your target keyword when writing the ALT text. Make sure you include the main keyword you are targeting in at least one image on each page. Be descriptive, but keep your sentences between 8 and 10 words in length.
6. Content Optimization
“Content is King” Even if you use every effective On-page SEO strategy you can find, you won’t achieve the search engine rankings you want if your page content is poor.
Users visit your page primarily for its content. They can continue reading it if they like what they read. As a result, because such visitor behaviour is a ranking signal, your page content needs to be of a high calibre and add value. Quality page content not only adds value to your visitors but also makes it more likely that other websites will link to you.
Page content is also important for On-page SEO because its keywords help search engines understand what your site is about and rank you accordingly.
Keeping this in mind, you should integrate your target keywords into the content of your main page at least 3-4 times per 1,500-word post. Ensure that those keywords appear in the first and last 100 words of the page, and that they are distributed naturally throughout the rest of the content. After you’ve addressed your keywords, make sure your content addresses user needs. Is it comprehensive in answering all of your target customers’ questions? If not, update your content so that they don’t go looking for those answers elsewhere. The better you match the search intent of a user, the higher you can rank.
7. Schema Markup
You can improve search engines’ understanding of your content by including schema markup (also known as structured data) on your web pages. Google uses various types of such data to add “rich results” to its SERPs, such as recipe information, product star ratings, and so on. Several WordPress plugins can make this task simple.
Types of Structured Data
Structured data is on-page SEO code that you place on your pages to help Google understand the content. Structured data formats exist for a variety of content, including:
- Local business info
- Star ratings
- Job postings
Google frequently includes structured data directly in search results as a “rich snippet.” A rich snippet increases the likelihood of someone clicking on your result.
8. Internal Linking
Ever read a website article that contained a link within the body of the text? An internal link would be one that took you to another page on the same website if you clicked it to access more information. Such linking is one of the best strategies to improve your on-page SEO and rankings because it can increase traffic from current visitors and increase their engagement with your content.
One of the key distinctions between on-page and off-page SEO is revealed by linking. Internal linking gives you simple control over how your website’s pages are linked. You will need to establish connections with other webmasters in order to implement external linking (off-page SEO).
Each page’s main content should contain internal links. The anchor text (clickable text in the hyperlink) of the internal link needs to contain the target keyword in order to rank higher for that keyword. However, you should avoid over-optimizing by using a different anchor text each time. Instead, use different word combinations.
9. Core Web Vitals
Even though Core Web Vitals is not the most important On-Page SEO metric, it has been a ranking factor since 2021. This set of signals was introduced by Google to assess how quickly a website loads, how quickly a user can interact with a page, and the visual consistency of the content. Utilize Google’s Page Speed Insights to enhance your website’s core web metrics, user experience, and on-page SEO efforts.
Core Web Vitals are a subset of factors that Google will use when determining a page’s overall user experience, which will include things like HTTPS, lack of malware, lack of popups, and mobile-friendliness.
The three specific Core Web Vitals are:
Largest Contentful Paint (LCP)
One of the three Core Web Vitals metrics, Largest Contentful Paint (LCP), measures how quickly a web page’s primary content loads. LCP specifically measures how long it takes for the largest image or text block to render in the viewport after the user starts loading the page.
First Input Delay (FID)
First Input Delay (FID) is a real-user web performance metric that measures how long it takes a user to interact with a web page for the first time after entering it, up until the point at which the browser can begin processing that interaction and the main thread of the browser is idle.
Cumulative Layout Shift (CLS)
Cumulative Layout Shift (or CLS) is a measure of how much a webpage unexpectedly shifts during its life. For example, if a website visitor loaded a page and, while they were reading it, a banner loads and the page jumps down, that would constitute a large CLS score.
10. Page Speed
If you’ve ever visited a website that was slower and took a long time to load, it’s likely that you quickly moved on to another source. Due to the fact that slow websites frequently cause visitors to go elsewhere, page speed is crucial to both the user experience and on-page SEO.
Your page speed is the amount of time it takes for users to interact with your pages after they have loaded. There are several ways to increase the speed of your page, including:
- Using images smaller than 100kb.
- Browser caching.
- Emphasizing content that loads above the fold.
- Getting rid of render-blocking resources.
- Only using essential plugins.
- Minimizing HTTP requests.
To maximize your page speed, use Google’s Page Speed Insights tool.
11. Mobile Friendliness
While some people might prefer to use their desktop or laptop computers to browse the internet, Google and other search engines think mobile usage is king. As a result, web pages are frequently indexed and ranked based primarily on their content’s mobile version. Spend the time and effort necessary to make your pages mobile-friendly and optimized for smartphone use if they are not already, so that your on-page SEO strategy is effective.