September 18, 2022
Internal Search Functionality, YT Trending - Latest Technology News

On-Site Search

Internal search functionality is more than just a search box; it plays a significant role in how people interact with your website.

An on-site search feature is essential, regardless of how simple your website is to use or how well-designed the user experience (UX) is.

Internal Search Functionality, YT Trending - Latest Technology News
On-Site Search

Visitors to your website expect a simple, fast way to locate what they’re looking for. The way visitors interact with your website depends heavily on the on-site search feature, which is more than just a search box.

Google has set a high standard, and people now expect search to work seamlessly. It implies that your on-site search must produce relevant results or you might lose potential customers if visitors leave.

How then can you be certain that your site search contributes in turning site visitors into customers?

Internal Search Functionality is Best Practice

On-site search best practices are listed below, along with information on how the data can help your SEO efforts and a fix for the associated SEO risks.

1. Search Box Placement

2. Search Box Design

3. Add Placeholder Text

4. Auto-Complete

5. Custom Ranking Option

6. No Results Page

7. Simplify Results

1. Search Box Placement

Internal Search Functionality, YT Trending - Latest Technology News
Search Box Placement

Your search box should be easily accessible.

Nobody will go to your website’s footer looking for it. 

When someone views your website on a desktop, it should be visible, preferably in the top right corner.

A mobile device’s screen should have its own line at the top.

Avoid placing the search box too close to other boxes, such as a newsletter sign-up, as this may confuse users.

2. Search Box Design

Internal Search Functionality, YT Trending - Latest Technology News
Search Box Design

Similarly, it should be immediately apparent what the search box does.

The search box, search button, and magnifying glass are the three components of the design.

Users put their searches into the search box.

A too-small input box makes it difficult for users to readily amend their query since they can’t see all of their words.

The majority of user search queries may be accommodated with a text input of 27 characters, which is a decent rule of thumb.

Users will better grasp that there is a second step required to initiate the search activity if a search button is added to your design.

3. Add Placeholder Text

Internal Search Functionality, YT Trending - Latest Technology News
Add Placeholder Text

To show users what they may search for, it is a good idea to provide placeholder text in the search field.

4. Auto-Complete

Internal Search Functionality, YT Trending - Latest Technology News
Auto-Complete

Based on popular or suggested search phrases, auto-complete predicts what the on-site search user is looking for.

In order to save the user time and effort, the search box will suggest a product or category based on the user’s likely interest.

Instead than speeding up the search process, this tool aims to improve users’ search queries.

Aim for up to 10 results to avoid overwhelming consumers with too many suggestions.

5. Custom Ranking Option

Internal Search Functionality, YT Trending - Latest Technology News
Custom Ranking Option

Let’s now discuss the results of the search.

Your user quickly locates the search box, types some text into it, clicks the search button, and is then sent to the search results page.

You want to have control over (or priority over) which pages appear at the top of your on-site search results as the website owner.

The option to manually rank pages gives you the power you need to advertise specials or seasonal items.

6. No Results Page

Internal Search Functionality, YT Trending - Latest Technology News
No Results Page

What you don’t want to happen is a “no results” page.

A page that says “no results” seems to be a dead end.

Visitors may assume your site doesn’t contain what they’re seeking for and leave if they get “no results” when searching.

The ideal procedure is to give visitors a direction.

Try putting a few relevant products or categories under the “no results” notice to stimulate visitors’ curiosity.

7. Simplify Results

The goal of an on-site search is to locate your information fast.

It implies that on-site search outcomes must be made simpler.

Customers can use filters to narrow down their searches and find what they’re looking for.

For instance, someone looking for “wedding guest plus size dresses” is probably going to want to filter the results by size in stock, colour, price, etc.

Read more: https://yttrending.com/seo-news/google-shares-6-six-tips-to-improve-ecommerce-search-results/

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