September 18, 2022
Technical SEO, YT Trending - Latest Technology News

Technical SEO: What Is It?

The process of ensuring that a website meets the technical requirements of modern search engines in order to improve organic rankings is known as technical SEO. Crawling, indexing, rendering, and website architecture are all important aspects of technical SEO.

The Importance of Technical SEO

The best content can be found on the best websites. However, what if your technical SEO is flawed? Consequently, you won’t be ranked. Google and other search engines must be able to locate, crawl, render, and index the pages on your website at the most fundamental level. However, that is only the beginning. It doesn’t necessarily mean that your work is finished even if Google DOES index all of the content on your website. This is due to the fact that your website’s pages must be secure, mobile-friendly, duplicate-content-free, and quick to load in order for technical SEO to be fully optimised. in addition to a bunch of different other factors that affect technical optimization. That’s not to say that your technical SEO needs to be flawless in order to rank. It does not. However, the more easily Google can find your content, the higher your chances of ranking.

Technical SEO, YT Trending - Latest Technology News

7 Guidelines for Technical SEO

A solid technical SEO strategy is comprised of numerous components. Some of these are similar to the previously mentioned On-page SEO recommendations.

Read More: On-Page SEO: What Is It? SEO Guide for Beginners

  1. Add An SSL Certificate
  2. Check Your Mobile Friendliness
  3. Check Your Page Speed
  4. Find And Fix Broken Links
  5. Fix Crawl Errors
  6. XML Sitemap Optimization
  7. Perform A Technical SEO Site Audit

1. Add An SSL Certificate

As a ranking factor, Google uses SSL certificates. They improve site security and provide much-needed visitors’ peace of mind. If you’re searching for a new web host, keep in mind that some offer SSL certificates as part of their basic packages For Example Siteground, A2hosting, Bluehost. All websites, whether they contain personal information or not, advantage from the Google search ranking boost for using SSL. This means that you can still benefit from SEO by installing an SSL Certificate on your site even if it doesn’t have a checkout page, login pages, or any other sensitive personal information. SSL shows visitors that your site is verified and that it’s safe from hackers. It also improves your SEO rankings.

Technical SEO, YT Trending - Latest Technology News
SSL Certificate

Read More: Off-page SEO: What is it? and Off-Page SEO 12 Factor that Increase your Search Result

2. Check Your Mobile Friendliness

Mobile friendliness is an essential component of on-page SEO, as was already mentioned. As technical SEO is a component of on-page SEO, it should come as no surprise that you should check for mobile friendliness here as well. To quickly determine whether a website is mobile friendly, use Google’s test. When we refer to a website as “mobile-friendly,” we mean that it will present a different “version” to visitors who are accessing it through a mobile device in order to improve their experience.

Technical SEO, YT Trending - Latest Technology News
Check Your Mobile Friendliness

You can achieve this in a number of ways:

  • Responsive design – your website’s design adjusts to adapt to the screen size, whether you’re just changing the size of your desktop tab, or browsing from a mobile or tablet.
  • Dynamic serving – visitors are shown a different, purpose-built version of the site, depending on the device they’re viewing from.
  • A mobile app – in some cases, having a completely separate app for your mobile audience makes the most sense (although if this is the case, you should also make sure your website is up to scratch for those who don’t want to download it).

3. Check Your Page Speed

Here is yet another aspect of On-page SEO that was mentioned earlier and is included in a technical SEO checklist. The Page Speed Insights tool from Google will evaluate your page’s speed and make suggestions for how to make it faster. you can increase your page speed by Eliminate render-blocking resources, Reduce unused JavaScript, Properly size images, Reduce unused CSS, Serve images in next-gen formats, Ensure text remains visible during webfont load, Reduce the impact of third-party code and Does not use passive listeners to improve scrolling performance.

Technical SEO, YT Trending - Latest Technology News
YTtrending.com Page Speed

4. Find And Fix Broken Links

For user experience and SEO, broken links are bad. A user might never return to your website if they find a broken link. Find broken links by using a plugin like Broken Link Checker. Regularly, it will scan your website for broken links and send you notifications so you can fix them.

5. Fix Crawl Errors

Google won’t be able to view your page, which will make it difficult to rank. Crawl errors (Crawl errors occur when a search engine tries to reach a page on your website but fails at it.)  harm Google’s ability to view your pages, so you should fix them to prevent any ranking damage. The Coverage report in the Google Search Console can be used to detect crawl errors (do this once per week).

6. XML Sitemap Optimization

An XML sitemap is a file that lists a website’s essential pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure. Sitemaps are used by Google to locate and index pages. You can use a tool like Google XML Sitemaps or Yoast to create your XML sitemap. The sitemap must be created and then submitted to Google through the Google Search Console. After submitting it, you can improve your sitemap by using dynamic XML sitemaps, giving high-quality pages priority, etc. if your website has more than 50,000 URLs.

Read More: Best Social Media Optimization Ideas to Increase your Online Presence

7. Perform A Technical SEO Site Audit

Use a tool to make life easier and handle all the necessary tasks for you if you want to make sure you don’t miss any technical SEO considerations. You can perform site audits on a weekly basis using tools like Ahrefs, Semrush, and Moz to identify any obvious technical SEO problems.

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