Google’s helpful content upgrade is now being rolled out. It may take up to two weeks to complete the rollout.
Check out this tweet from Google Search Central a few days ago regarding Google Helpful Content.
Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic. Learn more & advice creators should consider: https://t.co/fgf2TPNIqD pic.twitter.com/xOuX2iVk2d
— Google Search Central (@googlesearchc) August 18, 2022
Here’s another reliable source’s tweet. look into it
— Barry Schwartz (@rustybrick) August 25, 2022
Note, we also covered some early fluctuations we saw yesterday that Google would deny as being part of this update, but it is worth nothing.
The helpful content update seeks to eliminate information generated purely for the goal of ranking in search engines that does not help or inform users. According to Google, this change will “address content that appears to have been generated mainly for ranking well in search engines.” Google added that the upgrade will “help ensure that similar, low-quality content does not rank highly in Search.” If you are writing material with the intention of increasing search engine visibility and traffic, you may be affected by this.
According to Google, ” The upgrade is not a manual procedure. A machine-learning model (what is a machine learning model?) is used to automate the process. Even if it’s published on a site with a lot of unhelpful content, people-first content can still rank. The signal is weighted, which means that some sites are targeted more heavily with this update than others. To begin with, only English searches will be impacted.
Google posed the following questions about creating content with people in mind:
- Is the content primarily to attract people from search engines, rather than made for humans?
- Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
- Are you using extensive automation to produce content on many topics?
- Are you mainly summarizing what others have to say without adding much value?
- Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?
- Does your content leave readers feeling like they need to search again to get better information from other sources?
- Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).
- Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?
- Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?
And the Google shared question If you answered yes to these questions, you are on the correct track. They are as follows:
- Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
- Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
- Does your site have a primary purpose or focus?
- After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
- Will someone reading your content leave feeling like they’ve had a satisfying experience?
- Are you keeping in mind our guidance for core updates and for product reviews?
In Conclusion, Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.
As per Google, Some may wonder how long it will take for a website to improve after removing unhelpful content. websites identified by this update may find the signal applied to them over a period of months. Our classifier for this update runs continuously, allowing it to monitor newly-launched sites as well as existing ones. As it determines that the unhelpful content has not returned in the long term, the classification will no longer apply.
Using a machine-learning model, this classifier process is completely automated. It is neither a manual nor a spam action. Instead, it’s just a new signal, one of several that Google considers when ranking content.
This means that some people-first content on sites classified as having unhelpful content could still rank well, if there are other signals identifying that people-first content as helpful and relevant to a query. The signal is also weighted; sites with lots of unhelpful content may notice a stronger effect. In any case, for the best success, be sure you’ve removed unhelpful content and also are following all google guidelines.