September 18, 2022
Ecommerce Search Results, YT Trending - Latest Technology News

shopify Store Picture

Google has released a new video with six ideas or tips for making ecommerce sites suitable for enhanced display in search results.

E-commerce, often known as electronic commerce, is the exchange of goods and services as well as the sending of funds and data through an electronic network, most commonly the internet. These business dealings can be either B2B (Business-to-Business), B2C (Business-to-Consumer), C2C (Consumer-to-Consumer), or C2B (Consumer-to Business).

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Google has released a new video with six recommendations for eligible e-commerce sites for special presentation in the search results. The Six tips are given below:

1. Title Tags

2. Include High Resolution Images

3. Share Rich Product Data

4. Share Price Drop Data

5. Identify the Products You Sell

6. Create a Business Profile

Ecommerce Search Results, YT Trending - Latest Technology News
shopify Store Picture

1. Title Tags

Kent explains title links, which are links that appear in Search Engine Results Pages (SERPs) and are generated by webpage title tags.

According to him, if the title element doesn’t sufficiently convey the topic of the webpage, Google will rewrite it using the heading at the top of the page or even the anchor text from links pointing to the webpage.

He also suggests being extra cautious with automated product title tags to avoid duplicate material or missing information.

“A good title link can help users understand your offering and drive quality traffic to your site.”

…Low-quality title links can negatively impact a user’s impression of your site.”

Kent advises against using dynamically generated title tags to add availability or price data to the title tag because there is a time lag between when the title tag is updated and when Google finally displays the updated title link in the SERPs. The information may be out of date by this point.

Kent suggests using a Google site: search to double-check how the title tags would appear in search results.

2. Include High Resolution Images

High-quality photos contribute to the user experience by assisting potential customers in making purchasing decisions.

Alan Kent made clear:

“We’ve concluded that high resolution images are generally well received by users, and we suggest that key images be at least 1200 pixels wide.”

He advises performing a site audit to identify any low-quality images and replacing them with better, high-resolution images.

Kent also suggested looking at the meta data for the Max Image Preview because it guides Google on how to display those photos in the SERPs.

In order to assist Google in selecting the appropriate images to display in the search results, he also advocates the use of product structured data.

Many businesses consider things like images and how they might improve the search engine ranking of their website. However, it’s more beneficial to think regarding product images in terms of how they influence users’ decisions to buy a product.

As a result,, it could be helpful to compare the product’s size to another common object of a similar size if there is any doubt about it.

Different angles of high resolution images might be beneficial, as can displaying what clothing looks like on a model, what furniture might look like in a room, or how fence might look attractive in a yard.

3. Share Rich Product Data

Structured data increases Google’s understanding of webpages and qualifies them for display as rich results, which he refers to as “special presentation treatments” in search results.

Check the product structured data guidelines on Google to see which properties are required and which are optional. Because structured data guidelines are constantly changing, a product page’s enhanced listing in search results may be lost if the structured data no longer meets Google’s requirements.

To troubleshoot, use the Search Console URL Indexing tool to see if the page is indexed, and then use the Rich Results Test Tool to check for structured data errors.

The following are components that must be present in product structured data:

  1. Product title
  2. Product Description
  3. Product Images
  4. Product Ratings
  5. Product Price
  6. Product Availability

1. Product title

Ecommerce Search Results, YT Trending - Latest Technology News
Product title example from Amazon

A product title is when you list your product in an ECommerce store with a title that contains all of the necessary information about your product, allowing users to better perceive it. Here is an example of title:

 

Brand name Series Model Form Factor Unique Identifier (color, capacity, pack size, etc.)

2. Product Description

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Product Description

A product description is marketing copy that explains what a product is and why it is worthwhile to buy it. A product description’s objective is to provide buyers with essential information about the product’s features and benefits so that they are motivated to buy.

 

Typical product descriptions include.

  • Physical product details and features
  • Product Styles
  • Product Colors
  • Product Weights
  • Product Dimensions
  • Product Images
  • Product Technical specifications
  • Product uses and benefits
  • Types of materials used in construction of Product
  • Stories relating the product to the ideal buyer
  • How something’s produced (i.e., manufactured or handmade)
  • Where something’s made (or the sourcing in the production chain)
  • Sustainability details
  • Pricing details
  • Delivery details

3. Product Images

Ecommerce Search Results, YT Trending - Latest Technology News
product image

A product image is a manner customers perceive a potential or actual product. For an online store, the product image is important because it influences the customer’s perception. The product description is improved by an image, which makes it more attractive to eStore visitors.

 

4. Product Ratings

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Product Review example

A product rating is a collection of a customer’s ratings and reviews on a product after an order has been placed. Product ratings indicate how happy customers are with their purchases and the shopping experience they had at the store.

5. Product Price

Ecommerce Search Results, YT Trending - Latest Technology News
Product Price

Product pricing refers to the procedure of figuring out a product’s exact worth based on both internal and external criteria. From cash flow to profit margins to client demand, product price has a significant influence on your company’s entire performance.

There are three simple stages to determining a sustainable pricing for your product.

  1. Add up your variable costs (per product)
  2. Add a profit margin
  3. Don’t forget about fixed costs

6. Product Availability

Ecommerce Search Results, YT Trending - Latest Technology News
Product Availability

Knowing how much ecommerce inventory is in stock to meet customer demand is referred to as product availability. Real-time stock availability management helps optimize inventory levels, reduce costs, and improve profitability in today’s complex and dynamic retail environment.

4. Share Price Drop Data

Sharing pricing information with Google can make the product page eligible for a special price drop presentation in the search results, which may call attention to it.
Appearing in the search results with a special price drop presentation isn’t guaranteed.

To make a page eligible for price drop rich results, you must include the Offer property in the product structured data that is a specific price point and not a price range.

5. Identify Products You Sell

This tip suggests that you use accurate product identifiers, such as GTIN identifiers, in combination with a Google Merchant Center feed and product structured data.

Following this advice can allow a product to be listed in places like product carousels.

6. Create a Business Profile

In case the company has a physical location, Kent also suggests setting up a Google Business Profile. Google Business Profile Manager is a tool that can be used to accomplish this. A website becomes qualified for a special listing next to the search results by implementing this advice. Only businesses that have a physical storefront or a covered service area are eligible for this type of listing.

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