September 18, 2022
Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

YouTube Videos

YouTube SEO Tips to Boost your Video rank – Everyone understands that people would rather watch a video than read a lengthy blog article (I know, I should have done this as a video as well—maybe one day). In fact, 59% of CEOs prefer to watch a video rather than read text. That is a large number of individuals. As a result, video SEO may provide several benefits, including increased view time, greater brand exposure, and more sales and leads.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News
8 Easy YouTube SEO Tips to Boost Your Video Rankings

For website and video ranking, search engines such as YouTube and Google apply the same concepts. The goal is to provide the greatest possible experience for the user, and YouTube video search results have now been merged with Google search results to streamline how people search.

In this article, I’ll show you how to use easy SEO techniques to attract traffic to your YouTube videos.

8 quick YouTube SEO Tips to Boost your Video rank

It’s really easy and simple to combine your SEO and video tactics to help boost your marketing. By doing this, you’ll increase the duration of your videos, catch your audience’s interest, and further your YouTube remarketing efforts. The following eight methods will help you increase your YouTube SEO and increase traffic and video views.

  1. Select your keywords carefully.
  2. Add keywords to the title of your video.
  3. Add the keyword to the video file.
  4. Make your YouTube video description more effective.
  5. Use hashtags for videos to impact YouTube search results
  6. choose a video category
  7. Make your thumbnail image unique and Attractive.
  8. Include closed captions and subtitles

1. Select your keywords carefully.

Every month, SERP (Search Engine Results Pages) competition increases. New competitors, new products, and new services are all fighting for the top rankings. Therefore, it’s important to discover ways to vary both your offering and yourself. Do your keyword research and choose keywords that can bring you traffic but are less competitive, unless you can compete with highly competitive ones.

The same tools that you would use for PPC or SEO’s keyword research are available to you, including

  1. WordStream’s Free Keyword Tool
  2. Google Keyword Planner.
  3. Moz or Semrush.
  4. Google search—search suggest, people also ask, related searches, and more!

2. Add keywords to the title of your video.

The first step is to identify your audience’s search intent. We are aware that informative, commercial, navigational, and transactional search intents are the most prevalent. Therefore, it will be important for your video to match what it is about with the goal of your audience if you want it to appear in search results.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

Second, be certain that you are aware of WHY you want to make a YouTube video and who the target audience is. Use the product name in the title and description of the video, for instance, if you want to highlight a product review. It seems so simple, yet a lot of YouTube channels skip this step, and as a result, their videos rank poorly in Google and YouTube search results.

The term “dell computer review” is highly competitive, as demonstrated below. If someone is thinking about buying a product, they might search for this term. Not only are other websites and blogs on the internet as well as YouTube pulling through these videos.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

3. Add the keyword to the video file.

Really clear cut, but YouTube might take this into account when determining how high up to rank your video in search results. Your video will have a much better chance of ranking and receiving more search traffic if the file name you are uploading contains the target keyword.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

You can see the filename when you upload a new video. Before you upload the video, make sure the file name is updated because YouTube will use this to determine whether the video is important and relevant.

4. Make your YouTube video description more effective.

Having a strong, optimized video description is one of the most important ranking factors for YouTube SEO. YouTube will carefully consider the video whenever you modify or update any element of the video, including the video description, closed captions, and thumbnails. It’s crucial to get it right the first time because this could turn out well or poorly.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

YouTube advises keeping your description to no more than 200 words and including your most important keywords in the first couple of sentences. Make your description useful, in general. Delete it if it doesn’t help a user.

The keyword I entered into Google is bolded in the descriptions of the videos that have come up, as you can see below. This is how YouTube lets me know from the video descriptions whether the videos are highly relevant.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

The Youtube Creator Studio, a resource that is constantly updated with the most recent information, has some excellent resources available on Youtube. It includes a helpful list that walks you through the procedures for writing an effective video description:

  • Include an overview of your video using natural language—not just a stream of keywords.
  • Insert the most important keywords at the beginning of your description.
  • Pick 1–2 main words that describe your video and feature them prominently in both your description and title.
  • Use keyword tools such as Google Trends and the Google Ads Keyword Planner to identify popular keywords and their synonyms. Including these terms can help you to maximize traffic from search.
  • Omit irrelevant words in your description because it creates a poor viewing experience and may violate Google’s policies.

5. Use hashtags for videos to impact YouTube search results

Yohashtags (#) are now utilised widely on social media to help users in finding content across numerous platforms that responds to their queries. To make it easier for viewers to find your video when they search for a particular hashtag, you can add hashtags to the descriptions and titles of your YouTube videos.

Particularly, tags help in advancing search because they highlight important trends. When you include a hashtag in the video description, it will first appear above the video’s title before turning into a hyperlink.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

It’s also important to keep in mind where you put the hashtags for the videos here. If you include a hashtag in the video title, hashtags from the description will not appear next to the video title.

6. Choose a Video Category

Users can choose the search to show videos from particular categories when looking for a specific video with advanced options. It’s important to better understand your video with categories just before uploading it to increase your chances of being found by users.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

You should be able to find a category on YouTube that fits your videos because there are so many options available. When uploading your video, you have the option of choosing a category.

7. Make your thumbnail image unique and Attractive.

Your YouTube videos’ thumbnails can either benefit or harm them. When looking at the YouTube search results, they are the first thing that attracts people’s attention. Higher watch times, which can significantly affect YouTube ranking, are a result of strong thumbnails. To ensure that your video is seen, come up with something that is attention-grabbing and stands out from the crowd. These thumbnails, for instance, were simply taken from the video and are most likely not the most pertinent to capturing the user’s attention.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

The best way to get results is to make a custom thumbnail, but the real secret to success is to explain to viewers what your video is about and how it will help them.

An amazing example of a unique thumbnail

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

8. Include closed captions and subtitles

The last recommendation for navigating YouTube search is to use closed captions and subtitles.

Closed captions are intended for viewers who cannot hear the audio, whereas video subtitles are used to translate video dialogue for viewers who cannot understand the video language.

Youtube SEO Tips to Boost your Video rank, YT Trending - Latest Technology News

The text of what is said in the video is included in both closed-caption files and subtitles, much like a transcript. Additionally, the file will include timing information for when each passage of text should be shown in the video so that it can correspond with speech or another visual component. See the list of file types that YouTube accepts here.

Another advantage of having a transcript for your video is that, like a blog, it can be found by major search engines.

You can choose your file and video language on the upload video screen. There are many excellent tutorials available for creating an SRT file for your video. Here’s one I frequently employ.

Conclusion of YouTube SEO Tips to Boost your Video rank:

If you are looking to promote your business on YouTube, use these YouTube SEO tips to help improve your video traffic and watch time:

  1. Select your keywords carefully.
  2. Add keywords to the title of your video.
  3. Add the keyword to the video file.
  4. Make your YouTube video description more effective.
  5. Use hashtags for videos to impact YouTube search results
  6. choose a video category
  7. Make your thumbnail image unique and Attractive.
  8. Include closed captions and subtitles

And finally, do your research as you would with any other piece of content. Focus on creating evergreen videos that you can build upon to strengthen your content portfolio. The more helpful content you offer users, the more search volume you will get to your business and YouTube channel!

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