September 18, 2022

Do you need more local SEO clients? Attract businesses that are eager to invest in SEO. Here’s how to find clients you’d want to work with.

Due to the creativity and strategy required to appeal to a local market, local businesses are often the most interesting SEO clients to work with.

Local SEO Customer, YT Trending - Latest Technology News
Local SEO Customer

Local companies frequently need to go outside the box when attempting to rank locally, even while the basics Google Business Profiles, creating localized content, etc.—remain applicable.

Read more: GOOGLE SHARES 6 (SIX) TIPS TO IMPROVE ECOMMERCE SEARCH RESULTS

It also requires talent to attract these kinds of clients. For SEO experts, finding passionate, ambitious, and proactive local SEO customers is great.

These tips will help you attract local SEO clients that you actually want to work with.

1. Begin Conversations With Local Business Owners

2. Determine which companies are investing in marketing.

3. Participate in public speaking events, webinars, and networking gatherings.

4. LinkedIn is a great place to connect with business owners.

5. Keep your business card handy.

6. Establish Partnerships With Marketing Companies

1. Begin Conversations With Local Business Owners

Networking is more than just meeting new people. Knowing how to network can help you strengthen your business relationships.

Once I was in need of a haircut a few years ago and began looking for a local barber. I found a barber with excellent reviews on Google and went to their website to find out more about their charges.  Regrettably, I was welcomed with a “Warning! Your connection is not private” error on their website.  As an SEO strategist, I knew this was due to the company’s website not having an SSL certificate enabled.  So I called them to schedule an appointment and informed the owner in person that they had website security issues. I offered to set up their SSL for free because the owner was unaware of the problem and managed the website herself.  Later, she paid my team to diagnose additional technical SEO issues and continued into a longer engagement.

The lesson here is that starting genuine conversations is often the best way to attract local SEO clients.

It doesn’t have to be as glaring as a site security issue, but if you can identify a need, chances are the business will be happy you let them know there are issues impacting their business.

Additionally, they’ll be appreciative that you alerted them to the situation and prevented them from losing out on potential business.

For instance, a local company might not be aware that the address listed in their Google Business Profile is outdated. or that their website contains 404 problems.

Possibly their contact form is broken.

Your advice is frequently viewed as a huge favour and may result in a long-term relationship. Once you establish yourself as the local SEO authority, you might at the very least start receiving reference business.

Keep your eyes open whether you’re looking for a haircut, a cappuccino, or a gift for a friend.

If you detect an SEO issue and take the effort to provide some free value, you might be amazed at how this might lead to a new customer or referral connection.

2. Determine which companies are investing in marketing

The marketing world is well aware that clients on a limited budget are frequently the most demanding.

This is not to argue that having a limited budget automatically makes you a bad customer, but having the mindset of getting more for less is typically backward when it comes to marketing.

In brief, your ideal local SEO clients are those that understand the worth of marketing and are prepared to spend in it to achieve a larger aim.

They want to invest their marketing dollars in long-term growth.

As in the last case, a minor mistake was causing concerns with site security, but the company was otherwise on top of its GBP (Google Business Profile) SEO and social media marketing.

The owner was open to suggestions and understood the benefit in increasing their web presence.

When seeking for local SEO clients, look for firms that fit the following criteria:

  • Do they have an responsive website? If so, does it appear to be routinely updated?
  • Is the company publishing on social media on a regular basis?
  • Is the company conducting sponsored advertisements?
  • Are they still engaged with their blog and content marketing?
  • Does it look like they have done some SEO?
  • Are they adding fresh bargains, events, and offers on their website?
  • Have they optimized their local search presence?

A firm that looks to have invested in marketing is more likely to be a great customer.

You want a customer that understands the importance of marketing and will actively engage in their company’s success.

Reach out to local companies that look to check some of these boxes.

A free offer, such as an audit or a pleasant consultation, might be your way into a lengthier relationship.

3. Participate in public speaking events, webinars, and networking gatherings

I like it when local SEO skills speak for themselves.

It’s preferable to initially offer free, no-obligation value to business owners before approaching them with a sales pitch.

This may be done by sending a kind email or, in this situation, by imparting your knowledge at live or virtual events.

Speaking engagements, particularly those and webinars targeted to law firms, are one of the main drivers of local SEO leads for my company (my target market).

Often, you may draw clients by showcasing your skills during a conference, professional speak, online interview, or networking event.

Moreover, keep in mind that customers are frequently attracted to business owners that are proactive in attending such events.

The following advice can help you use events to generate leads:

  • Find events tailored to your preferred market (if applicable). For example, if you primarily work with tech businesses, consider going to DevOps Day in Seattle. On the other hand, perhaps the Annual Employment Law Conference in Coronado may work if you seek to work with law firms.
  • Apply to speak. If there is an opportunity to speak at an event, take it. Assuming you are comfortable with public speaking, this can be a great way to get noticed and attract clients.
  • Many conferences host parties or happy hour following the event. Others host a lunch hour. This in-person networking can be invaluable.
  • If you are speaking, it should not be a non-stop pitch fest. They will be stricken by your expertise and willingness to share information.
  • Participate in online interviews and webinars. There are tons of online speaking opportunities. Look out for chances to be interviewed for blogs and podcasts. Then offer to speak on online webinars or YouTube. Reshare this content.
  • Don’t forget to follow up. If you make connections online or in person, get their contact information. Then, following the event, send them a message. Thank them for the opportunity to meet, and encourage them to reach out to you if they need anything. Or continue the conversation you were having in person online.
One of the best ways to attract engaged clients is to demonstrate genuine knowledge to business owners in your niche.

4. LinkedIn is a great place to connect with business owners.

LinkedIn is a leading business-to-business (B2B) platform that assists professionals in developing new relationships and locating clients.

It is, however, a platform that is frequently abused, with marketers spamming users with cold pitches and spam.

Avoid being “that guy.”

Instead, use LinkedIn to make genuine connections with business owners so that they are eager to collaborate with you.

Here’s how to use LinkedIn to get local SEO clients:

  • Optimize your profile. Add a professional photo to your personal profile. Fill out your tagline and “about” section about what you do. Ask past clients and peers for Recommendations to boost your profile.
  • Post valuable content. Post videos, articles, images, and posts that share value with your audience. Talk about issues, topics, and stories relevant to their business needs.
  • Send Connection requests to local business owners and agencies. Feel free to introduce yourself, but not talk about your services. Imagine you are meeting someone at a conference and shaking their hand. No pitching!
  • Nurture the follow-up. Once someone has accepted your Connection request, send them a follow-up message. Ask them questions about what they are working on, what interests them, etc.
  • Follow niche-specific accounts and respond to their post with comments or questions. Also, send connection requests to other users following the same accounts.

Again, providing value comes first in inbound marketing.

Users will begin to see you as the local SEO expert if you cultivate genuine engagement, and they may contact you on their own accord.

If the conversation progresses far enough, offer to assist the business owner in resolving a problem.

If they are interested, you could provide a free audit, consultation, or resource.

Remember that the best clients are those who actively want to work with you rather than those who are coerced into it.

5. Keep your business card handy.

Don’t dismiss the importance of traditional marketing.

Many local businesses are small “mom and pop” shops that value personalised service.

They prefer to communicate with a real person rather than a faceless organisation.

Keep your business card handy when you’re out and about. Keep an ear and an eye out for conversations in which business owners are looking for marketing solutions.

While someone may not be ready to work with you right away, they will have the connections to provide referrals.

One of the other top sources of leads for my law firm SEO company is referral business.

People will be much more willing to work with you if you start with a friendly conversation.

Having your business card on hand means you’ll be ready to offer your information and turn the conversation into a business relationship at any time.

6. Establish Partnerships With Marketing Companies

I’ve discussed some strategies for connecting directly with local business owners, but there’s another clever way to get more local SEO clients: agency partnerships.

Most likely, there are numerous marketing agencies in your area that provide marketing services.

However, not all of them will provide SEO services. Creating a partnership could be a great way to get referral business or to white label your services.

Here’s how it works:

  • Find marketing agencies. Do a Google search for marketing agencies in your area. Make a list of those that don’t appear to offer SEO services.
  • Take down their contact information. For the agencies that made your list, find their contact information. A phone number or email address is preferred (over a contact form).
  • Send them a message. Contact the agencies over email or phone with the following message (or similar): “Hi [agency name], My name is [your name], and I am a local SEO practitioner in [city]. I’m connecting with you because I see you also offer marketing services in the [city] area. If SEO isn’t in your wheelhouse, I was wondering if we could form a partnership in which I refer [service you don’t offer] services to you, and you send local SEO needs my way. I would love to continue this conversation if you are interested. You can reach me at [phone number] or [email address].”

While agencies that see this as a direct pitch may not contact you, others may recognise the value of a two-way partnership.

For example, you can send them leads, and they will send you SEO clients. Alternatively, you can offer a percentage commission on new business referred to you.

This can be a great way to gain new clients without actively marketing.

Furthermore, agency partners may be eligible for additional benefits such as guest posting opportunities or networking.

Conclusion

You’ll discover that genuine relationships are the key to obtaining great local SEO clients.

Building meaningful connections is the best way to attract great clients, whether it’s through networking, speaking, forming partnerships, or providing free value.

Skip the cold pitch and instead consider how you can help local businesses or organisations.

Many people are open to professionals who take the time to get to know them, solve a problem, and cultivate a friendly conversation.

Do you want more local SEO clients with whom you can truly collaborate?

Use these methods to create connections and long-term partnerships.

More resources:

The Top 5 SEO Trends for 2022 – Entrepreneur

Internal Search Functionality is Best Practice for SEO & User Experience

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