Virtual Assistant – Recently, an increasing number of small businesses have started to use Amazon to sell a wide range of goods. According to Amazon, small-to medium-sized businesses account for half of all sales. In addition, over a million small and medium-sized businesses in the United States sell their products on the Amazon marketplace. As a result, you’ve probably considered or are already selling on Amazon. Given Amazon’s size, selling on Amazon makes financial sense.
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To be an Amazon seller comes with a lot of responsibilities that are difficult to manage on your own. As a result, you may require additional assistance in managing your Amazon store and the logistic support that come with it. While you might not have the funds or time to hire and train a full-time employee, a virtual assistant (VA) could be exactly what you need to balance your time and your budget. A virtual assistant can handle many of the slight, repetitive, and important details that come with running an Amazon store. What exactly can a virtual assistant do for your online business? Continue reading to learn how a virtual assistant can assist you in managing your Amazon store on the Amazon marketplace.
What is Virtual Assistant ?
A virtual assistant is a person who works from a remote location to provide operational services to clients. Virtual assistants are typically self-employed independent contractors, but you can also work with a virtual assistant agency. Furthermore, many candidates have worked as an administrative assistant or office manager in a professional office setting for a few years.
Benefit of Virtual Assistant:
The one of the primary benefits of hiring a virtual assistant is that small businesses can pick and choose which services they require. This level of accessibility can save business owners thousands of dollars each year while also allowing them to expand their contract as their company grows and requires more services.
Manage Your Amazon Store With Virtual Assistant:
Following are 8 suggestions for using a virtual assistant to manage your Amazon store.
- Determine your needs first
- Creating and uploading product descriptions
- Manage Keywords to Improve Your Search Position.
- Taking Care of Your Online Presence
- Further Assistance with Customer Service
- Answer questions and provide product guidance.
- Manage Orders and Price Updates
- Customer Engagement on Amazon
1. Determine your needs first
Before you search for and hire a virtual assistant, consider the skills you require and the tasks that must be completed to simplify your life. It is critical that you sit down and assess where you are spending the most time and whether those activities are beneficial or detrimental to your business. For example, you could dedicate a significant amount of time to uploading product images and writing descriptions for your store. As a result, you may be falling behind in managing the logistics of collaborating with vendors or forging new alliances. So, think about what skills and activities you’ll need to maximize your time and impact.
2. Creating and uploading product descriptions
It can be difficult to handle the logistics of managing your products’ online presence. Product descriptions and product photos are one component of the Amazon stores. This is an excellent task to allocate to your virtual assistant. As a result, this is a task that they may be able to effectively complete. You can create a template based on the category of item you’re selling and use the model to guide them on how to phrase multiple specifications and characteristics. If you’ve taken photos, you can also let them edit and crop them in programs like Photoshop or Gimp before uploading them to Amazon. Give them as much information as you can. To complete the task quickly and efficiently.
3. Manage Keywords to Improve Your Search Position
Amazon also provide components and information to help you ensure that your product is found, but much of this will be up to you. This is where a virtual assistant can help. You should look for a virtual assistant with expertise in copywriting and Search engine optimisation. You can use their abilities to discover, find, and use the best keywords this way. If they are not familiar with this skill, you can provide some training in using tools like Moz, Google Trends, and Yoast to write compelling copy that uses the best keywords for your customers to find your business.
4. Taking Care of Your Online Presence
You may believe that Amazon should handle the majority of the work, skillful entrepreneurs understand that social media platforms play an important role in raising awareness. You may still want to be in power of social media strategy, but repetitive tasks such as publishing about your product lines, creating content for your business, and organising an editorial calendar may be better left to a virtual assistant. Your target audience will not only search for your product on Amazon, but they will also use social media to find the best product offerings. As a result, it is critical that you look into how you can obtain a few extra assistance in making your presence known on social platforms.
5. Further Assistance with Customer Service
Although Amazon will handle some of the basic customer support services, you will be responsible for the majority of customer service. Considering how essential the customer experience is to many shoppers today, it is vital that you put processes in place to meet their needs. For example, you may not have time during the workday to receive calls, questions, or meetings with customers or clients. There may be simple questions that someone with virtual assistant experience can handle instead of you taking time out of your day to deal with the situation. virtual assistants can provide basic technical support; answer phone calls; schedule meetings; and even deal with customer complaints or queries on social media. In addition to making your customers happy, providing excellent customer service makes your online business appear more reliable and professional.
6. Answer questions and provide product guidance
This point was mentioned briefly in the previous entry, but it is worth its own mention. Amazon demands all sellers respond to client questions within 24 hours or be penalized. As an entrepreneur, this may appear to be an impossible task. Responding to a client’s queries in 24 hours is a huge task if you are handling a portion of the marketing, meeting with manufacturers and suppliers, managing your financial records, or managing high-level activities that are harder to allocate. That’s why a virtual assistant is required. This person can serve in the role of you by responding to product-specific queries for your customers. Meanwhile, for this to work correctly, you must help make sure that you have trained and empowered your virtual assistants to be as knowledgeable about your product as you are. If you respond to your customer within 24 hours, you will establish a strong relationship with them.
7. Manage Orders and Price Updates
The majority of this tips will be determined by your bond with your virtual assistants and the amount of trust you have formed with them. Once they’ve gained a huge amount of experience with both you and your product, you may want to start assigning them more duties to free up your time for other things. If you work with manufacturers or suppliers, you may want to allocate product and supply orders to your virtual assistants. This would necessitate them keeping track of inventory and supplies while also maintaining business relations with product vendors and partners. You can also assign pricing changes to them. Keeping track of pricing changes or discounts can be difficult if you have a variety of products. A virtual assistant can keep track of this details for you and update pricing information for each product on the Amazon Marketplace.
8. Customer Engagement on Amazon
Amazon encourages customer engagement and participation by letting people give feedback on product lines. If you have a very successful product, you may receive a number of questions and queries from potential customers. Returning to the importance of customer service, acknowledging and responding to each of your customers’ comments gives your customers’ trust and shows that you care. This is where a virtual assistant can be beneficial. Help them recognise the types of comments they can expect and provide them with a customizable template for responding to both positive and negative reviews. This enables you to keep a personal connection with your clients as well as be made aware of any significant issues your customers might have with your product and brand.
Although Amazon is an excellent resource for small and medium-sized business owners to spread the word about their products, it is also a one-stop shop for increasing sales. You must still communicate with customers, expand your digital presence, and connect with your target audience. These tasks may appear tricky, but the assistance of a virtual assistant can make life much easier. When it comes to managing your Amazon store, they can be a part of you. An online business can be just as overwhelming and difficult to manage as a physical store. Also, just like running a physical location, you will most likely require assistance. So, think about hiring a virtual assistant. They could be exactly what you need to achieve long-term success.