Nearly 70% of teenagers prefer services like TikTok, Snapchat, and YouTube.
Are you old enough to recall when Facebook replaced MySpace as the cool social media platform that everyone ought to use? If the answer is yes, you’re probably still using Zuckerberg’s product in comparison to the nearly 70% of teenagers who favour services like YouTube, TikTok, and Snapchat.
A Pew Research Center survey indicated bad news for Facebook. When 1,316 American teenagers between the ages of 13 and 17 were asked about their Social media usage, it was discovered that only 32% of them used the Facebook app.
The social media is constantly changing, particularly among teenagers who are frequently at the leading edge of this market. The conclusions are in stark contrast to a 2015 Pew Research Center survey, which found that 71% of teens used Facebook at the time. However, the social network has seen this demographic decline year after year since then. Despite CEO of facebook Mark Zuckerberg’s call last year for the platform to refocus its efforts on serving younger users, more teens are abandoning it in droves.
A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey, has plummeted from 71% then to 32% today.
According to the center’s new survey, YouTube became the number one platform for the teen online landscape in 2022, with 95% of teens using it. Following Instagram and Snapchat, which are both used by about six out of ten teenagers, TikTok comes in at number two on the list of platforms mentioned in the survey (67%). Following those are Twitter, Twitch, WhatsApp, Reddit, and Tumblr with smaller user shares, followed by Facebook with 32%.
Teens’ social media preferences show some obvious demographic differences. Teen girls are more likely than teen boys to use TikTok, Instagram, and Snapchat, for example, while teen boys are more likely to say they use YouTube, Twitch, and Reddit. Additionally, compared to White teens, a higher percentage of Black and Hispanic teens report using TikTok, Instagram, Twitter, and WhatsApp.
The frequency of teen use of the top five online platforms—YouTube, TikTok, Instagram, Snapchat, and Facebook—is also looked at in this research. Teenagers use at least one of them “almost constantly,” according to 35% of them. Teen YouTube users are closely followed by teen TikTok and Snapchat users in terms of engagement on these platforms. A fifth of teen YouTube users and a quarter of teens who use Snapchat or TikTok claim to use these apps almost constantly, respectively. When surveyed as a whole, 19% of teens claim to use YouTube, 16% TikTok, and 15% Snapchat almost constantly.
While Tik-Tok was the unsurprising runner-up, with 67% saying they use it and 16% admitted they’re on the app almost constantly. But it wasn’t all bad news for Meta; Instagram, which it owns alongside Facebook, took third place with 62% of teens using it, 10% of whom say they’re scrolling through pictures and videos almost all the time.
Snapchat was another service to see its use among teens increase since 2015, going from 41% to 59%. Twitter and Tumblr both fell, by 10% and 9%, respectively. Twitch (20%), WhatsApp (17%), and Reddit (14%) weren’t included in the survey seven years ago.
Another part of the recent survey asked about what devices teens owned or had access to. Smartphones were number one with 95%, up from 73% in 2015. This was followed by desktops/laptops at 90%, up from 87%, and games consoles with 80%, down from 81%..
There are also some platforms from 2015 that have ceased to exist: 33% of teens back then used Google+, and 24% used Vine.
Over half the teens (54%) said they would find it hard to give up social media, and 36% said they spent too much time on it. As for the number who use the internet daily, that rose from 92% in 2015 to 97%.