After looking into discriminatory and abusive social media posts, Barnsley is trying to cancel a new front-of-shirt sponsorship deal with a cryptocurrency site.
The League One club made the announcement of the agreement with HEX.com last week, but they are already looking to cancel it after the Supporters’ Trust voiced concerns about posts they believed to have originated from people who claimed to have arranged the agreement.
Barnsley revealed on Tuesday that they were looking into the posts, and on Friday morning they issued a statement saying: “Barnsley Football Club value our fans and our core beliefs above all else. Following recent events and an investigation that followed, the club evaluated its relationship with its front-of-shirt sponsor and took action to sever it.
Club Statement | Front of shirt sponsor
— Barnsley FC (@BarnsleyFC) August 12, 2022
“The HEX.com logo will not appear on the team’s kits going forward. Further comment will be issued in due course.”
The Supporters’ Trust is working with the Football Supporters’ Association to call on the football authorities to create a set of common standards for any cryptocurrency partnership a club or league enters into, and to lobby clubs to carry out due diligence on any current or future cryptocurrency partners.
Cryptocurrencies are not currently regulated in the UK.