Instagram will soon begin testing reposts, which have never been available in the app’s main feed but are a key feature on Facebook and Twitter. It was discovered on Instagram CEO Adam Mosseri’s profile by social media consultant Matt Navarra, and Instagram later confirmed it with TechCrunch.”
“We’re exploring the ability to reshare posts in Feed — similar to how you can reshare in Stories — so people can share what resonates with them, and original creators are credited for their work,” a Meta spokesperson told TechCrunch.
A new screen describes the features as a way to recommend a post to friends and start conversations with people who follow you and can reply to your repost with a message. Feed reposts will be visible to followers and will be “shown in a separate tab in your profile” alongside posts, reels, and tagged photos.
Reposts have been available in Stories since 2018, but only through third-party apps in feeds (clues about the feature were first spotted back in May by researcher Alessandro Paluzzi). Following early 2022 tests, Instagram’s archrival TikTok recently introduced a video repost feature. Reposted TikTok videos, on the other hand, only appear in your friends’ ‘For You’ feeds and not in your own profile.
Instagram has recently introduced a slew of updates to help it compete with TikTok. It recently introduced a full-screen TikTok-style feed and increased the amount of recommended content displayed. Following complaints (including from celebrities), it backed down and announced that the full-screen mode would be phased out and recommended posts would be reduced.
Some social media experts are concerned that reposts will cause similar problems by promoting content from strangers. “Reposting is another explicit step toward dismantling the IG that you know in favour of one that Instagram believes will be a better experience for you,” wrote Andrew Hutchinson of Social Media Today. “BeReal’s growth demonstrates that there is a genuine desire for more authentic connection and community engagement beyond the constant highlight reels of viral clips.”