Instagram, A Digital Marketing Social Media Tool
It’s impossible to challenge Instagram’s success, and usage of this platform is still on the rise. Instagram is without a doubt a social media powerhouse with more than 400 million users. But does this imply that this channel is a useful tool for social media marketing? Here’s why we contend that it is without a doubt!
- Due to its large and growing user base, Instagram is a successful social media marketing tool.
- Instagram users are known for actively participating in posts.
- The social media site Instagram is simple and clear.
- As a tool for social media marketing, Instagram is growing fast.
- Make your followers feel important
1. Due to its large and growing user base, Instagram is a successful social media marketing tool.
Instagram not only has a large current user base, but it is also expanding. While other social media platforms are losing popularity, particularly among millennials, (Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. They are currently between 25 and 40 years old) Instagram is on the rise. And the larger your potential audience, the more popular a social media marketing tool is.
Instagram is great for sharing photos, interacting with celebrities and discovering trendy looks — everything even Amazon has struggled to perfect. Fashion houses, retailers and big brands see an opportunity.
2. Instagram users are known for actively participating in posts.
Instagram users interact with posts by liking, commenting, and tagging others. A brand’s level of buy-in also rises when a post and its audience are actively engaged. Additionally, the more support you receive from a person, the more likely it is that they will buy from you after liking and commenting on your Instagram posts. According to Instagram Statistics, Instagram have 1 billion monthly active users access the Instagram app globally and 500 million daily active users access the Instagram app globally. At 1.386 billion (in terms of potential ad reach) Instagram is ranked as the 4th most popular social network by number of users. In front are Facebook 2.85b, YouTube 2.29b and WhatsApp 1.6b.
3. The social media site Instagram is simple and clear.
There is only one type of like button, no groups, and no strange game invitations. Instagram is a specialized app that emphasizes images and videos. Instagram knows who it is as a social media platform, and this clear identity makes it easy to engage an audience, similar to companies that choose to specialize in one area. The very low learning curve for new users greatly increases the likelihood of this app’s continued growth.
4. As a tool for social media marketing, Instagram is growing fast.
Instagram has quickly transformed into a powerful social media marketing tool, despite its origins as a personal, recreational platform. And as the app’s creators became aware of its potential as a tool for social media marketing, they worked to modify the platform to meet those needs. Paid advertisements were one method they used to achieve this. The ability to integrate and schedule Instagram posts into Hootsuite and other social media management tools has been another advantageous adaptation.
If you aren’t on Instagram yet, you are already behind whether you are an expert or a novice in social media marketing. You can establish a personal connection with your audience on Instagram by producing eye-catching images. It has already changed the game and will only become more important in the future.
5. Make your followers feel important
Make sure and show appreciation to your followers. When someone follows you, don’t be afraid to follow back. It shows that you appreciate the interest they took in you and that you are likewise interested in your consumers as well. The same approach can be applied with likes and comments. Encourage users to “Turn on Post Notifications” for your specific account. Consider creating a post promoting this, or asking users to take action in the bio of your profile. By doing so, they’ll receive a push notification each time you publish new content, which will further foster an established “relationship”.
Instagram is one of the social media sites with the fastest growth because it enables users, including companies, to tell their stories visually. It’s not surprising that this has achieved great success with the increasingly visually oriented consumer base that we’ve developed. Globally, Instagram has over 400 million active users, of whom 60% log on daily. The Instagram platform appears to be fairly simple, but in order to maximise the impact of your marketing efforts, it’s important to use every feature available. But how do you get started, and how can you make your content stand out from the millions of others uploaded every day? The answer of that question is above.